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Search Engine Marketing

Ranking well in search engines is critical to the success of any web site. If you don’t the result is simple: nobody will be able to find you.

Our Search Engine Marketing Service is comprehensive, bespoke and effective. We take a rounded approach to making sure potential customers can find your web site, whatever search engine they’re using.

Search Engine Optimisation (SEO)

SEO is the cornerstone to any search marketing exercise. Only by optimising a web site well can we expect to achieve good results.

It used to be the case that you’d be told that changing your meta-tags would rocket you up the rankings or stuffing keywords into your pages would have Google ranking you at number 1. Unfortunately a lot of common wisdom isn’t actually effective at all – and could even damage your performance.

Content, first and foremost, is crucial to ranking well. It must be well-written, relevant and tailored to the phrases people are likely to use when searching for your products or services. Your content must also be attractive – and encourage in-bound links.

Secondly, your web site must be constructed in a way that makes it amenable to search engines. That means using XHTML and CSS, eliminating tables, prioritising content on the page through the structured use of Heading tags and building up good internal links.

Sounds complicated? Well, it is and it isn’t.

As with many things, SEO is easy to do badly. We’ve seen countless examples of fruitless and misguided efforts to improve a website’s ranking. Doing it well is another thing. We have the experience and the knowledge to optimise your web site so that search engines do rank it well, and so that users are attracted to it.

Search Engine Advertising

Pay Per Click (PPC) is a very well established way to promote your web site on search engines. When users perform a search, tailored adverts appear alongside the natural search results – these are the PPC adverts.

We have years of experience setting up and managing effective PPC campaigns that deliver a high return on investment (ROI) for our clients. We know what searchers will respond to, how to structure campaigns and how much to spend to get the optimum result.

If you’re concerned about the ranking of your web site, or would like to explore the opportunities afforded by a Pay Per Click campaign, Contact Us for more information.