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The word BLOG written in bold letters. On the left is a headshot of Jim Kelly. On the right is a caption that says Jim Kelly is Deputy MD and Head of Planning at Story in Edinburgh

June 24, 2025

Creativity doesn’t come easily, and that’s why it’s so precious
Jim Kelly, IPA Scotland Chair and Story’s Head of Planning, celebrates the incredible creativity at Scottish agencies and explains why it’s something we should all cherish and champion.