Eden Scott Case Study

Eden Scott

Eden Scott

Web Design & Build

Eden Scott are a leading independent recruitment consultancy offering contracts across the UK and internationally. Their recruitment consultants are market experts within their areas of specialism and source jobs for candidates with some of the world's leading employers. 

Project Brief

Eden Scott are a rapidly growing, forward thinking and innovative company that fully embraces digital marketing.  To ensure their growth was recognised digitally, they sought to re-develop their web presence. 

Their key objectives were to:

  • Capitalize on the latest  innovation in web technology
  • Improve online brand communication
  • Increase revenue attributed to digital channels
  • Strengthen the brand’s market position online

The ultimate goal was to create a functional advertisement for the business, to contribute directly to the commercial growth and for the company to be regarded by clients, competitors, and candidates as the best recruitment practice in Scotland.

What We Did

The strategy for the project had to fall in line with the business’ overall digital marketing plan. Strategic planning for the project centred around 8 key areas:

  1. Segmentation and Targeting
  2. Innovation
  3. Accessibility
  4. Language and Tone of Voice
  5. Content strategy
  6. Social Media
  7. Functionality
  8. Tracking and attribution

The strategy for the Eden Scott site was to differentiate from competitors, to stay ahead of the curve and to showcase a culture that embraced innovation and fully engaged with the customer base.

Extensive tracking and attribution measurements were installed, so as to ensure results could be recorded and compared month on month and year on year.

Following on from the website launch we enter the Eden Scott web project into the DADI awards for the category of best Recruitment Website or Campaign. The project was shortlisted as a Finalist.

The Results

  • Following the launch there was a 72% increase in traffic to Eden Scott’s social media channels.
  • In the first quarter post launch there was a 48% increase in CV submissions
  • Comparing 2013 to 2014 there was an increase from 2,024 to 2,520 of online CV submissions

Key Statistics

Revenue Increase

In the first quarter post launch, revenue directly attributed to the website increased by 134% versus the previous year

5TH TO 3RD

In order of candidate origination and revenue generation, out performing numerous other job boards

INCREASED ENQUIRIES

In the first quarter post launch the number of enquiries via the Eden Scott website increased by 626%

"Asides from a beautifully designed and user-friendly website, the support from The Weather has been invaluable. If you are looking for more than just a website, I would highly recommend the team at The Weather."

Paul Kerr - Digital Marketing Executive, Eden Scott

Visit the Site

Glengoyne Distillery Website refresh

View Next Project

Glengoyne - Web Design & Build