Bield Housing & Care Case Study

Bield Housing & Care

Bield Housing & Care

Web Design & Build

Bield are one of the largest housing and care providers within Scotland that offers older people the opportunity to continue to live the life they want to lead.  With a brand promise of ‘Free to be’ they allow their tenants the opportunity to take advantage of a range of services at locations across scotland, and will be as involved, or in the background, as each individual resident requests.

Project Brief

Bield wanted a new website to be developed that was easily recognisable, efficient, helped to build relationships, and helped to develop sales.  To achieve these goals they wanted their site to be easy to navigate, full of useful information, and adaptable for future development.

What We Did

Our first approach was to review their existing site and the various customer journeys that could be taken, we then broke these down into simpler steps and presented these back to the client with a customer perspective rather than business-centric view.  With this revised perspective the new site maps were developed into clear designs following the brand guidelines and helping to continue to communicate the ‘Free to be’ message.  A key part of the journey and designs was the implementation of contact points so at any stage of a journey a site user has the ability to get in direct contact with the Bield team.

The Results

Bield now have a modern, responsive site that allows users the opportunity to find out more about their services, search for properties in different geographical locations, and also allows tenants/their families to make payments via simple online system.  Initial client feedback is all positive with increased site visitor numbers, increased enquiry forms being received, and an easier system for them to update.

"Thank you for restoring our faith in 'web people'. We really appreciate all your hard work over the past few months, so a very big THANK YOU! "

Kathy Crombie - Marketing & Communications Manager

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