The importance of blogging for your business

The importance of blogging for your business

Posted on 19 November 2015 by Niamh

After a hectic few months at The Weather Digital, our blog has been a bit neglected. However, we are now back on track and you can expect more regular updates. So we decided, a perfect topic to mark the occasion? An article outlining the importance of a company blog.

Blogging is as an extremely powerful way to connect with clients or customers as well as direct more traffic to your website. The following article outlines some of the main reasons why blogging is essential for your business.

1.      To Increase Website Traffic

Your blog works as an outlet to showcase relevant and interesting content to your customers and clients. Blogging is an incredible way to increase the amount of traffic to your website in two different ways:

Social Media - Use the blog on your website as the basis for all other content on your social media channels. Share your latest blog articles over Facebook, Twitter and LinkedIn or anywhere else. Give your social followers a reason to click through to your website.

Additionally, by adding social media sharing buttons on each article makes it easy for readers to share your blog to their social channels, therefore exposing your article to a wider audience.

Increased SEO - Blogging increases your SEO. Having fresh content is key to passing out your competitors in the search engine results page.

It is worth researching keywords that your target audience would use in order to find similar products and services that are offered by your company. When you are blogging, try to use important keywords and phrases that relate to your brand throughout articles.

2.      Establish yourself as an industry expert

Well written blog posts on topics that are relevant to your sector helps to create a reputation that you are well informed and knowledgeable about what you do. A positive reputation is important as it creates a stronger brand identity and also spreads awareness about your brand. Frequent blog posts are a great way to showcase your skills and also your ability to show consistency.

3.     Improve Customer Relationships

Blogs provide opportunities for a company to build a more personal relationship with its customers and potential clients. Through blog content, readers get an insight into the people standing behind the company name and it ultimately helps create a sense of personality around your brand and business.

One of the great benefits of blogging is that you can provide readers with an area to comment on the content you have just written about. This means that you can use your blog to ignite conversation amongst readers about the subject or even your brand, and gives you a chance to address any criticism directly. Engaging with your readers is an excellent way to build a relationship with them, which is an important step in creating trust.

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