An intuitive website for ESMS

An intuitive website for ESMS

Posted on 23 September 2016 by Mairi

We've just launched a contemporary new website for Erskine Stewart's Melville Schools (ESMS), one of the largest independent schools in Europe based in the heart of Edinburgh. 

The website structure, design and content has been completely overhauled to improve the journey through the site for prospective parents. The application process has also been replaced making it much more structured and intuitive. 

Thorough research and UX design based planning was carried out to ensure the brand was positioned correctly amongst its competitor base and careful consideration was taken to ensure the new website would meet the needs of prospective parents as well as other key audiences looking to engage with ESMS digitally.

With the digital landscape changing dramatically over the past few years, mobile users have now overtaken desktop users. Approximately 7 out of 10 people in the UK now own a smartphone and are more likely to use this for their internet activities than any other device type.

As a result, schools such as ESMS require websites that give parents the best viewing and user experience possible, across all devices and formats. This is exactly what the new ESMS site is designed to do.

Visit the website

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