Glengoyne LIVE Tasting Event 2013

Glengoyne LIVE Tasting Event 2013

Posted on 11 November 2013 by Jason

Last Thursday (7th November), we helped Glengoyne Distillery launch their latest single cask bottling in style - with a unique online event.

We invited subscribers to the brands membership program, ‘The Glengoyne Family’ to register and take part in a live webcast and voting, direct from the distillery. 

The event was broadcast by satellite from the distillery’s warehouse no. 8 to over 400 avid Glengoyne fans who tuned in from all corners of the globe including Hawaii, Sweden, Germany and South Africa.

Viewers watched as Brand Ambassador Stuart Hendry,  Distillery Manager Robbie Hughes and Presenter Stephen Jardine (from Taste Communications) opened 3 specially chosen casks, dissected each ‘dram’ and answered questions from a live online audience.

Members then had the opportunity to place a vote (in real time) for their favourite cask and the winning bottling was offered to the Family for immediate and exclusive online purchase before going on general release.

The team at Weather Digital worked with web streaming specialists, Glocast to construct a bespoke landing page for Family members to view the event, as well as a unique cask voting system for viewers to vote in real time on the landing page. 

Speaking on behalf of Ian Macleod Distillers (owners of Glengoyne), Marketing Director, Iain Weir commented. "We have a consistently engaged worldwide audience who are very loyal to the Glengoyne brand. It’s really important that we continue to reward this loyalty with great digital content and unique membership benefits.”

He added, “We believe this is a first for the industry. Never before has a single malt whisky brand invited their members to watch an online tasting and vote for their favourite cask in real-time.”

Of the three options, Cask B (1987 first fill Oloroso Sherry cask) was the winning choice and is now available for purchase from the Glengoyne shop.

Check out the Twitter account of Glengoyne or visit their website for more information.

Watch a Recording of The Event

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