work
Vienna Apts
E-Marketing
Vienna Apartments, with its city centre location and beautiful mix of historical and contemporary architecture, has become one of the hottest addresses in Glasgow.
Our Solution
The e-newsletter campaigns that we create for Vienna Apartments tie in with the current print advertising and contain the same headline and main graphic.
The purpose of these emails is to showcase the current offers to the Vienna Apartments mailing list database. This database has been built up via users registering on the website and email addresses capture from viewers at the development.
These e-newsletters are always very successful with high 'open' and 'click-through' rates which shows that the clear calls-to-action throughout the email work well in bringing users to the website for more information.
Results
Visits to the website on the day of an e-newsletter delivery increase by 500-900%. This peak in website traffic in turn increases the amount of enquiries that the client receives, making this a very effective and trackable piece of marketing.
Digital Services
Other Work
for this Client
We get an increase in calls resulting in appointments each time we send a newsletter out so we have to be prepared! One newsletter achieved 60 appointments and 4 quick sales.
Natalie Simpson
Sales & Marketing Manager at Premier Burrell Ltd
