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Vienna Apts

Advertising

Vienna Apartments, with its city centre location and beautiful mix of historical and contemporary architecture, has become one of the hottest addresses in Glasgow.

The Challenge

Print Advertising is the main driver of all the campaign messages for Vienna Apartments. The adverts appear in publications like GSPC Property, The Evening Times & Herald (Glasgow) Home Supplements. These publications are full of adverts for developments so it was very important that the Vienna Apartments adverts stand out and are memorable.

Our Solution

The campaign messages used in the advertising change depending on what the latest offers are, promoting certain apartments or incentives. The adverts themselves are usually based around a clever strapline, a play on words or some kind of visual element to catch a users eye. These are some of the campaigns from the past year.

Every advert in each campaign has a clear call to action, whether that’s to get in touch with the Sales Team via telephone, to visit the Marketing Suite itself. We’ve always had good feedback from the client about the increase in number of enquiries each time we launch a new print campaign. The adverts do their job, grabbing peoples attention and encouraging them to get in touch.

We have recently started adding QR Codes to the print advertising for Vienna Apartments. The reader of the publication simply scans the QR Code with their media device then they are taken to the Vienna Apartments homepage or offer-specific page. The web address for this page is uniqueand trackable. This allows us to gather statistics of visitors from certain publications thus allowing the client to evaluate the value-for-money of advertising within individual publications.