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Glengoyne

Online Shop

The multi Award winning Glengoyne Highland Single Malt Scotch Whisky  is one of the leading premium malt whiskies in the world.

Its also one of the favourite tipples of people at Weather HQ (outside office hours!)

The Challenge

We had created the previous version of the shop back in 2005. While still functional, increasing user expectations and improving technologies meant it was no longer "best in class".

Glengoyne needed a new shop which would improve the conversion rate of visitors and allow them to continue growing on-line sales. It also needed to give them much more direct control of the shop platform so they could manage special offers.

The Response

We benchmarked the existing shop solution and identified the weak areas in the the check-out process.

We identified a number of appropriate e-commerce platforms to base the new solution on and  decided on the eBay-owned and market-leading e-commerce software Magento.

Magento has been used by many high profile companies such as Fox, Nokia, Olympus, Ford and even Barack Obama during his first presidential campaign.

We further enhanced the platform by allowing Glengoyne customers to create personalised bottles of Glengoyne. Customers can enter their own text and upload a photo with a live preview of how the bottle will look.

The Success

The Glegnoyne shop launched in October 2009 and has been hugely successful. Move to new shop platform along with increased digital marketing has increased on-line sales by 130% over the last 2 years.